In just a few months, after the successful mint in October 2021 along with its promising second release this February 2022, Doodles has become one of the most influential and beloved NFT collections in existence. The Doodles hype is growing fast and hit a floor price of 13.2 ETH after finishing its public mint at 0.123 ETH. The collection has swept across the globe and ranked on top 10 of top NFT on the most notable NFT marketplace OpenSea, with total sales volume over 139k ETH so far. So where did that hype come from? Take a look closer to find it yourself.

What Is Doodles?

Doodles come in a joyful range of colors, traits and sizes with a collection size of 10,000. The team uses “working aliases” and are known as Tulip, Burnt Toast, and Poopie respectively. Before Doodles, Keast and Castro were already well-established in the NFT community, as they helped launch the legendary NFT project known as CryptoKitties in 2017.

The team launched Doodles on Oct. 17, 2021, originally pricing their product at 0.123 ETH per mint. At the time, the mint price was considered relatively high. Prior to Doodles, most PFP projects implemented mint prices below 0.1 ETH. However, the Doodles founding team decided on this higher price point to ensure an initial treasury of ~420 ETH.

Doodles have also managed to ride the tide of a never-ending ape uptrend, set the record of highest sale price within the collection by the rare Golden Ape (Doodle #6914) selling at 296.69 ETH, over $1.1 million at that time.


Since day 1, Doodles has been portrayed as a community-driven NFT project. Doodles community members can voice their proposal for the project’s future roadmap through a forum (Doodlebank) created by the team. Since the launch of Doodles, two community-initiated projects have been pushed out by Doodlebank so far.

  • Noodles: It is the only profile picture (PFP) project approved by Doodles. The art of Noodles is a derivative of Doodles with community-inspired twists and turns. The art itself represents how it started as a joke between two NFT collectors and grew into the present noodle-loving community. The collection consists of 5,555 Noodles with initial proceeds donated to the Doodlebank Treasury. The roadmap also has plans for a custom instant ramen noodles brand to release sometime in Q2 to Q3 of 2022.
  • Pukenza: It is the second approved project by the Doodles community and funded by the Doodlebank. Pukenza is a generative art project inspired by Tyler Hobb's Fidenza, and it utilizes Doodles' color palette. According to the snapshot proposal that finalized the project, it cost the Doodlebank 4.2 ETH and was released as a free airdrop for Doodles' holders.
  • Space Doodles: @poopie, one of the Doodles' founders announced the launch of Space Doodles on Twitter. It will only be released to existing holders of Doodle at the time of launch in February. Space Doodles will use the wrapped NFT technology we first saw in the CryptoKitties collection. Wrapped NFTs can potentially increase the value of each collection by adding scarcity, as only one version can exist in your wallet at any time.

What makes Doodles unique?

Doodle holders can participate in the Doodles community treasury, known as the Doodlebank. Doodlebank funds are used to expand the project and grow the Doodles brand through new community experiences. Holders of Doodles NFTs can vote on everything from real-world meetup locations to brand collaborations to philanthropic ventures.

There is no fixed roadmap, and it keeps changing with community inputs. Doodle holders also get to participate in exclusive meetups. Doodles previously organized a party for the holders, and more are being coordinated for the future. As an investor, this allows you to network with other investors from the community while you attend Doodles exclusive events.

The Founding Team

Under the alias Burnt Toast, Scott Martin is the primary illustrator behind Doodles' pastel graphics. Before Doodles, Martin had a successful freelance career as a digital artist and animator. However, designing and selling his artwork as NFTs redefined his career as a world-renowned artist. The other co-founders, Evan Keast and Jordan Castro have previous experience at various successful ventures such as Dapper Labs (the team behind NBA Topshot and CryptoKitties), Snapchat, Whatsapp, and Google.

The best thing about Doodles is its community-first approach, where community votes take decisions for the projects. This approach makes the whole community a part of the Doodles team and a driving force behind its success. The founders have a vision of bridging the gap between the digital world and reality through community-driven initiatives such as concerts, merchandise, and more.

Doodles Stats

After the successful public sale at a record-breaking speed, each priced at 0.123 ETH. At the time of writing, the floor price stands at 13.2 ETH with a 7-day trading volume of ~2375 ETH (top 9 of volume on OpenSea) and 989 sales.

Source: OpenSea.

Compared to the max supply of 10,000, the listed ratio is only 6.77% (equivalent 677 NFT) indicating bullish sentiment among 5.17k holders. It is similar to the graph below, where the number of holders is increasing steadily and steadily. Paying closer attention, not only retail investors want to hold, but whales with NFT value holding over $1m also show their interest in the project.

Source: NFTGo.

In addition to wanting to accumulate more NFTs, investors also tend to hold for a long time. Holding period of 3 months to 1 year accounts for 5,598 NFTs.

Source: NFTGo.

Final Thoughts

At the point of the market cycle, I think Doodles is one of the few PFP projects that is going to survive. Those interested in the simple, playful aesthetic of Doodles NFTs might decide to collect and showcase them on their social media profiles. Prior fans of Burnt Toast’s artwork might want to buy a Doodles NFT to continue supporting his career. Others may find value in the growing community surrounding the Doodles collection.

As a matter of fact, Doodles is on a shortlist of PFP collections that have actually gained significant value over time. While the entire NFT market is going through a major rough patch, Doodles, along with some other “blue-chip” NFT projects, has mostly weathered the storm. To illustrate, data shows that the Doodles floor price has been on a major uptrend since the project launched at the end of last year. However, if you want to hold a Doodles NFT for the long term then you have to consider the discharge from whales or blue chip collectors. As of now, we haven't seen the selling tendency from whales yet. In the short term, even though we are in a bear market, NFT collections still show no signs of cooling down so flippers can still make a profit.

Doodles NFTs have fostered an environment of inclusivity and collaboration. NFT fans looking for such a place might decide to buy a Doodles NFT. For those that like to get involved in the strategic direction of a project, the collaborative nature of the Doodles NFT project allows holders to have a say in its future. Through the Doodlebank, fans of the project get to have a meaningful say in the next stage of the Doodles NFT project.